In 1953, a time when states could legally ban contraceptives and the word "pregnant" was not allowed on "I Love Lucy," Hefner published the first issue of Playboy, featuring naked photos of Marilyn Monroe and an editorial promise of "humor, sophistication and spice." ![]() ![]() With Playboy, he helped slip sex out of the confines of plain brown wrappers and into mainstream conversation. LOS ANGELES - Hugh Hefner turned silk pajamas into a work uniform, women into centerfolds and sexual desire into a worldwide multimedia empire that spanned several generations of American life.
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